Who We Are

LVMH Luxury Ventures is an investment entity operating within the LVMH Group.

We target minority investments in emerging B-to-C luxury brands with strong growth potential, as well as in B-to-B companies which support the digital transformation of the luxury sector, and of the consumer goods industry in general.


  • Authentic brands in tune with the times

  • Sustainable brand development

  • Independently-operated brands

The brands we target have a strong identity, combining authenticity, innovation and desirability.

We partner with visionary and talented entrepreneurs driven by a strong business acumen.

We aim to be part of the development of cult and iconic brands, reference brands of tomorrow.

We help entrepreneurs to build their businesses for the long term.

We are brand builders.

The brands we invest in operate autonomously.

We encourage entrepreneurs to stay true to their vision, preserving the authenticity and uniqueness of their brands in the long run.


  • Expertise

  • Commitment

  • Flexibility

  • Strategic support from the world luxury leader

We share the values of excellence, creativity and innovation with our partners, and bring our years of experience to achieving it.

We understand brands and brand building.

Our team, led by Julie Bercovy, is fully dedicated to the entrepreneurs we support.

We are entirely committed to the development and success of their brands.

We only invest our own equity.

We have a flexible approach, notably regarding liquidity requirements and investment period.

We bring to bear the renowned experience of LVMH Group experts.

In addition, we have access to all stakeholders operating within the LVMH Group’s ecosystem.

About The Group

World luxury leader, LVMH has deployed a business model marked by dynamic growth since its creation in 1987. The LVMH Group comprises 75 exceptional Houses that create high quality products.

It is the only group present in all five major sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing and other activities. LVMH currently employs 163,000 people across the world and reported sales of 64.2 billion euros in 2021. The Group operates close to 5556 stores worldwide.

Our Team

  • Julie Bercovy
    CEO of LVMH Luxury Ventures

    Prior to creating LVMH Luxury Ventures in 2017, Julie Bercovy was co-head of LVMH’s M&A department. While there for 12 years, she worked on an extensive number of strategic transactions for the Group. Drawing on her experience in identifying potential future iconic brands, she proposed the creation of a minority investments activity dedicated to emerging brands with strong potential.

    Before joining LVMH Group, she was in the M&A department at Lazard Frères in Paris.

    Julie Bercovy holds a Finance Masters degree (specialized in entrepreneurship) from HEC.


  • Pierre-Hugo Smadja
    Junior Partner

    Pierre-Hugo joined LVMH Luxury Ventures in 2022 after five years in LVMH’s M&A department. Throughout this period, he has contributed to a large number of transactions across all LVMH sectors.

    Prior to joining, Pierre-Hugo worked for four years in the M&A team of Messier Maris & Associés in Paris.

    Pierre-Hugo graduated from EMLyon Business School.

  • Timothée Le Guay
    Senior Investment Manager

    Timothée joined LVMH Luxury Ventures after 5 years in the M&A team of Lazard Frères in Paris.

    He holds a Corporate Finance Masters degree from Sciences Po Paris.


  • Ophélie de Saint Leger
    Investment Manager

    Ophélie joined LVMH Luxury Ventures after five years in the M&A team of Morgan Stanley, in Paris.

    Ophélie holds a Finance Masters degree (specialized in international finance) from HEC Paris.

  • Malika Labdoun
    Executive assistant

    Malika Labdoun joined LVMH Luxury Ventures at its inception. She previously worked as an assistant to a fashion photographer, and as an executive assistant in the media department of a fashion luxury brand.

    Malika holds a Masters degree in philosophy at La Sorbonne University.


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