Versed is a Los-Angeles-based brand, launched in 2019 by Katherine Power, developing, producing and commercializing clean and accessible skincare products.

The brand aims at democratizing the clean trend in skincare by offering products that are

• (i) price-accessible (most products are below $20)
• (ii) clean (vegan & cruelty-free, fragrance-free & dye-free, comprising recyclable packaging and no paraben, no sulfate, no silicone) and qualitative (in a simple but appealing packaging)
• (iii) community-and-data-driven

 
Versed launched in May 2019 exclusively in all Target US doors, with 19 SKUs. Today, the Company also distributes its products through Revolve, DermStore and, as of 2020, Cult Beauty and Urban Outfitters, notably. The Company launched its DTC platform in October 2019.